Before I developed my full product I had basic knowledge of anchorage text, I knew that it is used for persuasion, and an attempt to attract the reader by showing off a magazines main attractions, by using key words such as "Exclusive," "Revealed," "Shocking" etc.
However I could not distinguish the difference between anchorage text and the likes of a masthead, strapline or sell line. Before my full product I saw all elements of writing on a cover as anchorage text when in fact all elements of text on a cover have a name a meaning and a purpose. I now know that...
The strapline is the bar of information which runs across the top of the cover.
The masthead is the main title of the magazine and the size, clouring and font is very important.
The sell lines are small elements of information around the page which tell of the features inside, to distinguish who would like to read the magazine (Target audience.)
The anchorage text poses as a lure to read the article inside.
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